Taj Mahal Tea - Packaging Design - Redesign of one of India's most popular teas. Unique design and selection of metallic substrate to create a premium appeal.
Rin Matic Packaging Design - Packaging Design for one of the most popular washing machine detergents in India
Tasty Treat Packaging Design - Tasty Treat Masti Magic and Ulta Pulta are the private labels of Food Bazaar and fall under the snacking category, which is growing at 30% in India. DMA Yellow Works was able to delivery to packaging design that had a youthful interpretation and personification of the product that has resulted in growth of consumer base and created a sense on ‘binging indulgence’.
Nycil extends from Prickly Heat Powder category to Skincare Talc space - Nycil with more than 40 years of legacy is a market leader in the prickly heat powder category. The brand recently got revamped with new graphics and communication. DMA Yellow Works was approached to create the brand extension, brand identity, packaging design and structure design.
DY Works infuses energy & vibrancy to Nestle BarOne's Brand Identity & Packaging design - DY Works created a design which was about energy and solidity while being cool-Identity was made stronger to convey the Brand persona and the world it belongs to- Pack graphics were rejuvenated to keep BarOne heritage but category colors were added to infuse vibrancy & energy. The golden Choco-swirl base was created as an ownable property for the brand- Product shot was integrated into the branding informatively
Domex - The Master Blaster - DY Works decided to retain, the core brand color blue & the branding logo unit since consumers identify with it very strongly.As per the insights gathered via consumer research done by DY Works it was gathered that many Indian households still have squat style toilets & thus the depiction of the toilet cleaner is cued in by graphical representation of Indian style toilet which is distinct in the category. The competitor is either using only western toilet imagery or having both style of toilets
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