Tuck Lunch Box - Unfortunately carrying around a lunch box is not seen as very masculine. My brand Tuck is for the guy who would rather spend money on some furnishings for his new place, rather then eat out for lunch everyday. He has an appreciation for smart design and enjoys bringing in his leftovers from last nights creation.
The vertical lunch box - Inner container has thin lid with rubber gasket for a tight seal to prevent contents from spilling. A fork and knife are provided, one on each side. container slides into clear outer case for more protection. Outer case has connecting lid where inside tabs are located to stash a napkin or a dollar for the soda machine.
The vertical lunch box - Detail of log on textured outer box. The texture helps conceal the mess within as well as blend the wear and tear that it might get after prolonged usage. Also all touch points have a texture to them.
The vertical lunch box - Lunch box will be packaged in a vacuum formed plastic that snaps shut. The box will be opened to show its functionality. this package will have the ability to stand upright on a shelf or hang from a peg.
The vertical lunch box - A view of the lunch box in its vertical position.
The vertical lunch box - This vertical lunch box solves the problem of being seen carrying a "small bag," by fitting in the users laptop bag because of its thin dimensions. Also when the user goes to put there lunch in that crammed work refrigerator, it's easy to find a space for it to squeeze into
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Branding Project