PRINTED DESIGNS & VISUAL IDENTITY FOR 650 HOTEL ROOMS
As the designer responsible for the room concepts, I developed six distinct visual identities—each tailored to the cardinal point direction that the building’s corners face: South, East, North, Southwest, Southeast, and Northwest. My approach was to transform each of the 650 rooms into a branded experience, using global influences, vibrant color palettes, and dynamic patterns to reflect Amsterdam’s multicultural spirit. This strategic design not only enhances the guest experience but also positions the hotel as a visually iconic destination within the hospitality sector and attracts influencers from all over the world, rising social media viral reach.
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SOUTH ROOMS
GRAPHIC DESIGN FOR ENVIROMENTAL PRINTS ON THE ROOMS
1. Design of a retrofuturist collage composition inspired on the african cultures: Pop Art Hipster african woman.
2. Design of a repetitive Pattern.
