Plug + Play - Fusion is a co-joined business model for the next generation of consumers, in the marine industry. It has been documented that younger people are becoming more mobile and have started forming groups as a single family unit.
Fusion identifies these changes in the consumers’ needs and offers a solution with variations to accommodate their lifestyles.
This thesis is a proposal to design a marine craft that patterns itself after more sustainable industries that are reliable, energy efficient, and appeal to three different projected markets of consumers who are currently 30-50 years old.
Being produced by a boat builder, Fusion will have the capability to include modular units for 3 distinctive markets (Sportfish, Family/Leisure, and Entertainment). These modular units will be easily removed in a short amount of time by the leasing company.