Capstone Industries looked to us to help rebrand their specialized lighting products and define the Power Failure Solutions category for retailers Lowes and Home Depot. First we developed an overarching power failure lockup to give Capstone ownership of the technology and provide a solid platform to position their products throughout the store. Then we redesigned their identity and packaging to be in-line with the company’s progressive thinking and clearly communicate the unique nature of their products.
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Edmundson Martin
Consumer Brand Identity & Package Design Boca Raton, FL