The HairMax LaserComb represents over two decades of research and development culminating in a low-level laser therapy medical device that is a safe, effective and easy to use hair loss treatment. We were asked to help reposition the brand to speak in a clear and confident tone, something lacking in their previous “as seen on TV” style packaging. The new brand language feels modern, scientific and efficacious – consistent with the promise of this breakthrough technology. A streamlined identity and new positioning line, “the science of hair growth,” give HairMax a strong new stance as leader in hair growth technology and a brand to trust.
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Edmundson Martin
Consumer Brand Identity & Package Design Boca Raton, FL