South Bay Rum is handcrafted in the Dominican Republic under the supervision of Ron Maestro Pedro Ramon Lopez Oliver, considered one of the world’s most renowned rum masters. We were charged with developing the small-batch rum brand from scratch. A visual language keying on the premium, artisanal quality was developed. Distressed typography and hand stamped effects give the brand a special sense of heritage and authenticity true to its Dominican roots.
South Bay Rum
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Edmundson Martin
Consumer Brand Identity & Package Design Boca Raton, FL