After supplying deliciously handmade, all natural baked goods to private label brands for several years, The Sugar Plum Fairy Baking Company was ready to develop their own retail brand. To launch this family-owned and -operated brand, we created packaging with premium, naturally refined character that makes consumers feel proud to purchase and share Sugar Plum treats. Sumptuous photography highlights the products’ indulgent nature, while clean styling and plush color artfully distinguish Sugar Plum from the competition.
Sugar Plum Fairy
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Edmundson Martin
Consumer Brand Identity & Package Design Boca Raton, FL