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Luge - The 2006 Peugeot Global design contest theme was "P.L.E.A.S.E. Innovate!" where each letter of "please" should be one of the concept envolved on the project. "P" for pleasurable, "L" to lively, "E" for efficient, "A" for accessible, "S" for simple.
A complex theme which demanded from the competitors a lot of creativity as the theme requested.

Eduardo Barba
Industrial Designer Sao Paulo, Brazil