gLike
YMA FSF 2013 Case Study: Identity - Boy Tweens
YMA Fashion Scholarship Fund 2013 Case Study. Fashion Design students were asked to research and design apparel for the tween market. The designs had to be fashion forward and fill a gap for an established e-commerce site that sells and promotes established men's and women's apparel and accessories brands. This case study centers on the tween boy market, which is expected to grow rapidly by 2016.
