Dutch Boy - Crayola Paint Colors
Dutch Boy - Crayola Paint Colors from Edyta D
Dutch Boy - Crayola Paint Colors

DutchBoy Paints' Crayola Partnership:
Objective: Raise awareness of the Crayola color palette and create a website that resonates with parents, encouraging them to decorate rooms with Crayola Colors.

Role: Concept Development

Target Audience: Parents + young children.
Developed captivating design concepts that emphasized children's imagination leading with a "They dream it. You paint it." tagline.

Focus: Emphasized children's imagination, using POP Crayola Color Cards and paint names to craft whimsical stories. Collaborated with team members to create "room stories."

Outcome:
The Crayola partners were delighted with the playful approach, aligning well with the Crayola brand and inspiring imagination.

Lessons Learned: The project reinforced the importance of creativity and storytelling in connecting with our target audience. It also highlighted the power of a well-crafted tagline in brand messaging.

DutchBoy Paints & Crayola / Partnership
Dutch Boy Paints Crayola Colors - "They Dream It.You Paint It" ... because every child's room needs a story - I created this tagline to promote the Crayola colors on Dutch Boy website. The concept focuses on engaging parents to create a room that child dreams about by using Crayola Colors with a fun names like " Inch Worm" and having fun with decorating it. The page is animated and this frame shows the dream come true space for a little girl.
Dutch Boy Paints - Crayola Colors - Room with a Story Section in which we use actual Crayola color cards to build a fun and whimsical “story in a book”. We tell the story through the use of Crayola color names & allow site visitors to download the idea cards that helped to create them. This piece can engage site visitors to use colors in a creative way and inspire them to create fun room theme stories with their children in the process of room redecoration.
Crayola Color Card - Crayola color names are used to write a whimsical stories - each "story" ties with the POP inspirational card. The idea is to inspire parents and children to make their own stories using Crayola color names.
Crayola Room with a Story - Little Princes - Room Theme Created a whimsical story for a room theme using colors and names from the Crayola color collection. The idea was to inspire playfulness and imagination during the process of redecorating spaces.
Crayola Color Card - one of the merchandising pieces utilized for Crayola "Room with a story" section. This section is a creation of stories that were written by me and team members to show how much fun painting with Crayola Color can be. (www.dutchboy.com/crayola/room/#page2)
Dutch Boy Paints - visual concept exploration
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Dutch Boy - Crayola Paint Colors

DutchBoy Paints' Crayola Partnership:
Objective: Raise awareness of the Crayola color palette and create a website that resonates with parents, encouraging them to decorate rooms with Crayola Colors.

Role: Concept Development

Target Audience: Parents + young children.
Developed captivating design concepts that emphasized children's imagination leading with a "They dream it. You paint it." tagline.

Focus: Emphasized children's imagination, using POP Crayola Color Cards and paint names to craft whimsical stories. Collaborated with team members to create "room stories."

Outcome:
The Crayola partners were delighted with the playful approach, aligning well with the Crayola brand and inspiring imagination.

Lessons Learned: The project reinforced the importance of creativity and storytelling in connecting with our target audience. It also highlighted the power of a well-crafted tagline in brand messaging.

Available
Freelance, Full-time, Moonlighting
Edyta D
User Experience | UX Research | Design Strategy Cleveland, OH