Landing page. Users started with 50% off their choice of premium packages, but were able to increase that percentage by posting about the sale on Facebook, Twitter, and Facebook, increasing their savings to 65%.
Email announcement
Facebook cover photo
Facebook post image
Pinterest image
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Pagemodo's Cyber Monday sale

For 2013's Cyber Monday sale, Pagemodo offered 50% off their Premium packages, with the option of increasing the discount up to 65%. Users would receive an additional 5% off if they posted about the sale on Facebook, tweeted about it on Twitter, or repinned our image on Pinterest. The campaign was quite successful, both financially and engagement-wise.

Ryan Sawyer
Pixel Pushin' Visual Designer with a Penchant for Email Campaigns,... Austin, TX