Erik Lopez

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IMAGE 1 As shown in the pictures we have simulated the elevator doors and its surroundings to look identical to the doors of the gallery. We superimposed a real photo over the elevator doors. We used the identical technique with the gallery signage above the door. We have created a sense of familiarity or inquisition while the students and faculty wait for the elevator doors to open. IMAGE 2 We needed an impact and as the elevator doors open, so we hung actual student artwork on the interior walls. We incorporated adhesive wood flooring to really capture the gallery atmosphere. This picture gives you a visual on what the people encounter while the doors are opening. Our idea is to transform the elevator experience into a miniature art gallery

IMAGES 1, 2, 3 The three images provide an illustration of an example of the artwork that may be displayed on the three walls. The concept would not only generate advertisement for the gallery, but also get people excited about student artists.

IMAGE 1, 2 We designed a perspective drawing showing the view of the student and faculty once the elevator doors close. People tend to look toward the door while they are riding the elevator, so we took this opportunity to position an advertisement at this primary focal point. The advertisement includes the gallery location, hours of operation and days open. This concept is similar to the way a good salesman closes a sale.
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PAINT BLOT DECALS Our concept,” This is how painting starts. See where it goes”, is based on the idea that with some creativity a blot of paint can develop into anything you want it to be. Art generally has its beginnings and leads into various forms, such as productive advertisements for the student art gallery. Our advertisement was created to replicate an art blot decal. We created a colorful design with large and clearly defined lettering so a person can read the advertisement from afar. The bright colors and art blot shape was produced to create a fun and energetic feeling. The layout was purposely designed with an informal, dynamic and artistic approach to capture the target audience. The information includes the gallery location, hours of operation and days open. The material will be made of easily reproducible thin plastic, similar to a decal or parking sticker, without the adhesive.
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IMAGE 1 This image shows the driver’s perspective from inside the vehicle. If the owner of the vehicle does not happen to notice the advertisement, the bright colors and creative shape will not be missed once the driver is sitting behind the wheel. IMAGE 2 Plastic decals will be placed on car windshields in the campus parking lots to advertise for the gallery. The decal will be easily removed by peeling it off the window without any effort or damage. It can also be kept for further reference.
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CAUTION WET PAINT We placed large canvas artwork pieces in the normal footpath of high traffic common areas to advertise for the gallery. The artwork will be strategically placed so people will have to stop and look in order to pass by. We simulated wet paint on the ground with a large “Caution Wet Paint” sign that leads into information listed about the gallery that includes its location, hours of operation and days open. IMAGE 1, 2, 3 The image will be reproductions of actual art pieces from the gallery. The locations are at the front entrance of the library, on the walking bridge and in front of the student store. Cones will be placed around the piece to draw more attention. The reproduction will be printed on canvas, enlarged and attached to the floor.