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SkyWest Airlines Corporate Identity System - SkyWest Airlines is an American regional airline headquartered in Utah. This redesign of their logo, stationery package and additional branding elements brands all aspects of their public appearance consistently. The image of the arch celebrates SkyWest's western identity and heritage. The bright color palette reflects the vibrant colors created at sunset in the canyons of Utah. The typography diverges from typical airline branding to create a playful and contemporary presentation.
SkyWest Airlines Corporate Identity System - SkyWest Airlines is an American regional airline headquartered in Utah. This redesign of their logo, stationery package and additional branding elements brands all aspects of their public appearance consistently. The image of the arch celebrates SkyWest's western identity and heritage. The bright color palette reflects the vibrant colors created at sunset in the canyons of Utah. The typography diverges from typical airline branding to create a playful and contemporary presentation.
SkyWest Airlines Corporate Identity System - SkyWest Airlines is an American regional airline headquartered in Utah. This redesign of their logo, stationery package and additional branding elements brands all aspects of their public appearance consistently. The image of the arch celebrates SkyWest's western identity and heritage. The bright color palette reflects the vibrant colors created at sunset in the canyons of Utah. The typography diverges from typical airline branding to create a playful and contemporary presentation.
SkyWest Airlines Corporate Identity System - SkyWest Airlines is an American regional airline headquartered in Utah. A reworking of their logo, stationery, and supplemental visuals consistently unites their entire external identity under one, vibrant corporate brand. The image of the arch celebrates SkyWest’s western identity and heritage. The bold color palette reflects the vibrant colors created at sunset in the canyons of Utah. The typography diverges from typical airline branding to create a playful and contemporary presentation.
Joshua Tree Music Festival Advertising and Branding - The Joshua Tree Music Festival is an annual roots music festival that takes place in Joshua Tree State Park, in southern California. This brand identity reflects the client's Bohemian style and eclectic nature by embracing a decorative and hand-made aesthetic. The color palette consists of three vibrant spot colors, which are applied to all marketing elements. The design is intended to easily transfer through screen printing.
Joshua Tree Music Festival Advertising and Branding - The Joshua Tree Music Festival is an annual roots music festival that takes place in Joshua Tree State Park, in southern California. This brand identity reflects the client's Bohemian style and eclectic nature by embracing a decorative and hand-made aesthetic. The color palette consists of three vibrant spot colors, which are applied to all marketing elements. The design is intended to easily transfer through screen printing.
California Wildlife Foundation - In an effort to preserve California's rich diversity of plant and animal life, the California Wildlife Foundation works with the corporate leaders, land owners, and the state government to support regional land management planning, conservation and restoration. The foundation's new logo unifies two species that can fond throughout the state: a California Quail and an oak branch with acorns. The color palette is a series of neutral tones that work well on unbleached stock.
California Wildlife Foundation - In an effort to preserve California's rich diversity of plant and animal life, the California Wildlife Foundation works with the corporate leaders, land owners, and the state government to support regional land management planning, conservation and restoration. The foundation's new logo unifies two species that can fond throughout the state: a California Quail and an oak branch with acorns. The color palette is a series of neutral tones that work well on unbleached stock.
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Brand Development

Samples of my brand development work.

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Elina Rubuliak
Graphic Designer Oakland, CA