In the central area of the booth, one of ABC's smaller industrial drills mills out a precise pattern onto giveaway key chains. The activity created by the mill attracts traffic into the heart of the booth and gives visitors a chance to interact and ask questions.
The space is predominantly gray with bold accents of construction orange. I used a topographical pattern as a visual theme throughout the booth, which provides an interesting texture and at the same time serves as a visual reference to the work the drill bits facilitate.
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