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Duck Dynasty | Novelty Products

I was given the opportunity to design products for the iconic Duck Dynasty license. I conducted & compiled months of market research, user analysis & thoughtfully designed products that would appeal to the wide range demographic. I worked closely with A&E network to help reinforce the brand while also helping them break into product categories that they had never explored. I introduced products that their audience would want, need or be amused by such as housewares, camping gear & novelty products. These items were sold into major retailers like Walmart, Target and Bass Pro Shops nationwide.

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Freelance, Full-time, Moonlighting
Elizabeth Bentz
Industrial Designer Denver, CO