Zumba | Adult Sporting Goods

Zumba wanted to expand their product line, so I offered an array of designs that would enhance the Zumba experience, be competitive in the marketplace, while staying true to the brand. Through extensive market research & product user analysis I thoughtfully developed a variety of sporting goods that would take Zumba Fitness to the next level.

Keeping up with current & future marketing trends, integrating natural wood grain patterns with pops of color adds a fresh look to the brand while setting it apart from competitors.

Freelance, Moonlighting
Elizabeth Bentz
Industrial Designer Denver, CO