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This project has been done together with Philips Design Beauty.
Design focus on enhancing the benefit of the Split-End prevention : the plate technology to control the temperature.
Highlightling the plate extra lenght with a functional element : the softer glossy edge on each of its side.
Nothing is hidden but the technical and mechanical parts like the hinge.
Highlight of gloss on matt and one color accent.
As a range, it is designed in two plates format : wide and narrow plates. both sharing the same design language.
Hightlight put on the plate floating on a separated Island.
Opportunity for later color execution without compromising on the visual expression.
Taking the Ionic outlet from the back to the front, to proudly showcase the features of the device.

Elodie Delassus
Product Designer at Philips Design Amsterdam, Netherlands