Percept Logo and Product Design - Product design of Percept sunglasses- sunglasses that are also a camera. Designed for active people who "live without stopping".
Teaser Campaign - Teaser print ads that would run before the launch of the product that describe experiences that could only be captured with the accessibility of Percept sunglasses.
Reveal Campaign - Print ads that would run after the launch of the product, showing the experiences that can now be captured.
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Percept Campaign