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Asian Beauty Art Brand Identity
A branding and brand identity project for a beauty e-commerce platform.
The design direction is based on how Asian Beauty Art (ABA) - a platform that provides holistic of beauty news and information along with e-commerce service. This direction suggests that ABA as a hub where the customers and the brand connect.
The design is using a modern simplistic approach in order to attract chic and trendy customers. We hope to project an overall impression of professionalism and bit of academic.
There were some other options that were towards femininity, as beauty is one of the most popular topics amount women.
