Take It Easy

Three simple words to live by. I wanted to put the message out there in the world, and remind myself not to sweat the small stuff.

The process consisted of four phases:

Exploration - Get all the ideas out for positioning and lettering styles.
Play - Expand on the good concepts and make variations.
Refinement - Push the design to the limits of legibility and aesthetic to find the right balance.
Perfection - Create beautiful curves and an overall balance in typographic form.

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Eric Friedensohn
Designer + Communicator Philadelphia, PA