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Identity & Branding for a start-up mobile app.

Graftr is an app aimed specifically at the construction industry. Its prime objective is to make recruitment as quick, simple and easy as possible for both employees & employers to post, apply for, and secure work on construction sites all over the UK.

The project required the design of the app identity, its overall branding & look & feel which then informed the actual product user interface.

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James Eade
Freelance Senior Designer & Art Director London, United Kingdom