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Umbro Key

Design of an iPhone application concept for high value fans of the brand Umbro.

The app was supposed to be aimed at real fans of the brand, and to offer them rewards for their loyalty. These rewards were to take the form of exclusive video content, entry into select competitions, access to limited edition giveaways, and discount codes by checking in to Umbro affiliated sports stores or designated locations.

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James Eade
Freelance Senior Designer & Art Director London, United Kingdom