Erica Shandler

Brand developed for berry packaging.

Happy Berry packaging mockup.

Brand redevelopment for Oceanside Pole Tomatoes, in Oceanside, California.

Promotional grocery store sign created for Oceanside Pole Tomatoes.

Brand developed for Orchard View Cherries, in The Dalles, Oregon.

Brand developed for Orchard View Cherries in The Dalles, Oregon.

Packaging developed for Orchard View Cherries.

Developed in New Zealand, Pacific Rose™ is named for its rosy complexion and the ocean that surrounds the island nation of its birth. This pink beauty made its North American debut in 1996. 20 years later, the branding was in need of a refresh. This new look was developed in 2016 to capture the simple pleasure of the Pacific Rose™ eating experience. Basked in the glow of a positive outlook on life—and playing off the floral name of the apple and its unique color—“Life is Rosy” draws attention to the noteworthy appearance of Pacific Rose and sets the stage for a pleasant eating experience.

Promotional grocery store sign created for Pacific Rose.

Brand redevelopment for Divemex - a greenhouse grower in Mexico.

Promotional grocery store sign created for Divemex.