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Antique Rope Hook Rail
The Hardware Merchant wanted to create a promotional item in a hook rail with rope-looking hooks and a rustic aesthetic. I sketched concepts and after reviewing them with the Merchant, we moved forward with a strong design.The 3-hook set sold so well that the Merchant brought in a longer, 5-hook rail to the core set on the shelf, which continues to be a top performer.
- Ideation and Concept Sketching
- Specification of dimensions, construction method, texture, finish, colors
- Supplier collaboration through multiple sample rounds
- Packaging team collaboration for merchandising in the store
- Patented Design (USD777471S1)
