Erica Knight

Working with Evercare, the Innovation team recommended several laundry product concepts to be branded with the Tide name.

-Evaluation of consumer research, brainstorming, and feature distribution

-Concept generation, hand and Illustrator
sketching

-Illustrator and Photoshop rendering

-Project documentation upon public release

• Branding & Corporate Identity
• Non-Profit
• Industrial Design
• Soft Goods