Punchstock redesigned their site search to make finding images faster. Looking to further engage new customers and energize their current and lapsed users by developing a fun & interactive global campaign. Developed in three languages and launched internationally, the Punch-O-Matic movie maker showed how Punchstock’s simple search and great collection of images can help anyone express themselves in a unique way. “It animates. It visualizes. It bugs the account guy.” What better way to catch the attention of creatives than to let them to be…well…creative? Over 1500 movies were created and shared using Punchstock's images and the campaign generated an 80% opt-in rate from lapsed customer and prospects.

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Freelance, Moonlighting
Erica Mahony
Photographer, Producer, Project Manager Seattle, WA