THE BEST FIT FOR TRUE WIRELESS
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In 2014, EMB was contracted to create the design and vision for a wireless earphone, well ahead of the competition. Strategic positioning focused on the active/sport markets which we identified as the ideal area to make best use of the technology. The designs focused on a unique ergonomic fit system driving a dynamic and striking aesthetic. The number 5 became a defining theme in the design and development of the earphone as we developed the form. Ears are complex, and one of the most variable body parts from person to person. EMB identified five fitment anchor points common to all ears and discovered a pentagram logarithmic spiral provides a beautiful approximation of the perfect ear. It was unsurprising then, that using pentagonal symmetry as the body of the earbud created an amazingly secure fit.
