Adometry works with advertisers to analyze their users' paths to conversion. Adometry's Attribute web based app allows their customers to view conversion data from multiple channels, such as email, banner ads and paid search and more. Most of my time working at Adometry was spent designing the user interface and visual design of the Attribute web application. The UI needed to be versatile, allowing users to drill down into hierarchical data sets, as well as move laterally though them. I also spent time working on Adometry's Click Forensics web application, which presents users with data about the quantity and quality of banner ad clicks, allowing them to filter out fradulent or accidental banner ad clicks.
