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10,000 Arce Challenge

As a year-end fundraising goal, Conservation International aimed to save 10,000 acres of forest. Each pledge would save 1 acre of rainforest and help offset carbon emissions.

I was asked to design a pledge page for the campaign.

My focus was the pledge form, so we kept text to a minimum and only had one call-to-action. I also wanted to highlight the impact of the campaign to people and species that would be positively affected by the pledges, by using them to emphasize the campaigns talking points.

Freelance, Full-time
Erika Norris
Visual Designer Seattle, WA