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Steinhafels Campaign
Steinhafels Campaign - This is the campaign book that my senior Advertising Capstone class created for Steinhafels. We had the opportunity to work with Derk Steinhafel over 8 months to develop a new campaign targeting first-time home buyers (26-29) to position the brand as more youthful. The campaign is entitled "What's Next." I personally worked on the account team.