Brian Erlinder

Brand Strategy + Identity Design + Experiential Branding

Huntington Beach, CA

Available Now

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Simply stated I believe in the ability of brands to connect people with one another and with their surroundings in real and meaningful ways and that the most effective organizations do so by engaging seamlessly across all channels and platforms to reach audiences in new and innovative ways at every point in their journey.

More so now than ever, people just want to feel connected to your brand by understanding what you stand for. They want to be delighted. Surprised. Won over. But most importantly, they want to understand why you do what you do, not just what you do. I work with mission led organizations from around the world to develop engaging experiences via a holistic approach of brand strategy, communication design, environmental graphics, and signage, resulting in comprehensive environments that immerse people in the philosophy, culture and belief system of a brand, converting new customers and employees to believers and believers to advocates.

Want to know more? I'd love to hear from you.
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@erlinder, member since 2008
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Connecting with Location

Connecting with Location from Brian Erlinder

Connecting with Location

Directly adjacent to the John Wayne airport, The Landing on Red Hill is a 3 building creative office campus located in Costa Mesa, California. Our challenge was to renovate and completely reposition the existing property in the minds of the local commercial real estate community and to millennial tech focused small business owners, connecting people on the site with one another and with their surrounding community. Tactics and services covered a broad range of applications including the base architecture/interiors/landscape to the foundational brand positioning, identity design, print and online collateral and environmental graphics applications. A new centrally located courtyard that includes games, outdoor meeting spaces and an outdoor kitchen further connected the campus and at the same time mirrored the brand position statement ‘make your connection’.

Image courtesy of Gensler.

Image courtesy of Gensler.

Image courtesy of Gensler.

Image courtesy of Gensler.

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Connecting with Location

Directly adjacent to the John Wayne airport, The Landing on Red Hill is a 3 building creative office campus located in Costa Mesa, California. Our challenge was to renovate and completely reposition the existing property in the minds of the local commercial real estate community and to millennial tech focused small business owners, connecting people on the site with one another and with their surrounding community. Tactics and services covered a broad range of applications including the base architecture/interiors/landscape to the foundational brand positioning, identity design, print and online collateral and environmental graphics applications. A new centrally located courtyard that includes games, outdoor meeting spaces and an outdoor kitchen further connected the campus and at the same time mirrored the brand position statement ‘make your connection’.

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Freelance, Full-time, Moonlighting

Brand Strategy + Identity Design + Experiential Branding Huntington Beach, CA