Brian Erlinder

Brand Strategy + Identity Design + Experiential Branding

Huntington Beach, CA

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Simply stated I believe in the ability of brands to connect people with one another and with their surroundings in real and meaningful ways and that the most effective organizations do so by engaging seamlessly across all channels and platforms to reach audiences in new and innovative ways at every point in their journey.

More so now than ever, people just want to feel connected to your brand by understanding what you stand for. They want to be delighted. Surprised. Won over. But most importantly, they want to understand why you do what you do, not just what you do. I work with mission led organizations from around the world to develop engaging experiences via a holistic approach of brand strategy, communication design, environmental graphics, and signage, resulting in comprehensive environments that immerse people in the philosophy, culture and belief system of a brand, converting new customers and employees to believers and believers to advocates.

Want to know more? I'd love to hear from you.
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@erlinder, member since 2008
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Honoring Heroes

Honoring Heroes from Brian Erlinder

Honoring Heroes

A Firestation designed to instill pride and honor community heroes.

Photos courtesy of Perkins+Will

Winner, Communication Arts Magazine, EGD and AIA Dallas Chapter, Built Design Honor Award. Image courtesy of Perkins+Will.

Winner, Communication Arts Magazine, EGD and AIA Dallas Chapter, Built Design Honor Award. Image courtesy of Perkins+Will.

Winner, Communication Arts Magazine, EGD and AIA Dallas Chapter, Built Design Honor Award. Image courtesy of Perkins+Will.

Winner, Communication Arts Magazine, EGD and AIA Dallas Chapter, Built Design Honor Award. Image courtesy of Perkins+Will.

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Honoring Heroes

A Firestation designed to instill pride and honor community heroes.

Photos courtesy of Perkins+Will

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Freelance, Full-time, Moonlighting

Brand Strategy + Identity Design + Experiential Branding Huntington Beach, CA