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Hummingbird Technologies

Brand renovation, sub-branding and corporate identity.
Hummingbird Technologies is a company that buys and sells new and used industrial machinery. They felt their identity was somewhat outdated and didn't reflect some characteristics of their company. They wanted a more eye catching yet stern and formal identity.

The final image chosen for the hummingbird was its body in a vertical, static position while it's flapping its wings because no other bird can do this, making it its most distinctive pose. Plus, it displays quickness and accurateness, 2 qualities that go in alignment with the company's traits.
My involvement with this client has been in:
- Logo redesign
- Logos for sub-branding
- Business card and letterhead design

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Freelance, Full-time, Moonlighting
Etienne Ranc
Graphic Designer | Art Director | Logo Designer Mexicali, Mexico