UNBOX
UNBOX is a center of excellence of a renowned IT Company. They specialize in all streams of User Experience Design. Their team includes highly skilled designers with solid expertise in varied facets of design.
At its inception, UX as a term was relatively new in the company. UNBOX team had an uphill task of educating internal IT teams of their capabilities and also establishing the team presence. The team decided to brand themselves and strategize all communication touchpoints to achieve results
- Brand recognition
- Brand recall
- Establish the brand value
- Educate their customers