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APR (USA / UK)
Alphabet: Used to establish brand identity in the UK where APR market share was only still in its infancy. Individual adverts were placed in mark-specific publications, i.e. the VW alphabet published in VW Driver Magazine, the Audi rings in Audi Driver, and TÜV in both.
Cruise Control: Newest of the campaigns illustrating a key feature that separates APR product from the competitors.
Products on Cars: These adverts use color contrast to call the reader's attention to the amount of product that APR produces for each vehicle. These were also placed in VW/Audi specific publications.
