SUGI - Horner - The SUGI brand is driven by an innovative textile, which possesses the ability to block Stains, UV-rays, Germs and Insects. SUGI.
This project targets young parents and their insatiable need to shield their children from harm. The message is portrayed by twisting old English nursery rhymes and children's book imagery.
SUGI - Georgie - The SUGI brand is driven by an innovative textile, which possesses the ability to block Stains, UV-rays, Germs and Insects. SUGI.
This project targets young parents and their insatiable need to shield their children from harm. The message is portrayed by twisting old English nursery rhymes and children's book imagery.
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SUGI
Miami Ad School Application Project: Pick a target audience and create branding for a textile company with a unique product--fabrics that are UV, Germ, Stain, and Bug proof.
Target audience: Young parents (20-35)
By using well-known nursery rhymes and children's book imagery, readers experience an alternative approaches to the stories had the characters been wearing SUGI product.
Result: Acceptance to Miami Ad School (Miami and Europe branches)
