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Target Registries and Wishlists
Modernize registries and wishlists - In 2008 we developed a strategic and creative vision that would guide the ongoing evolution of Target’s registries and wishlist platforms. The 2009 evolution aimed to modernize Target’s registries and list platforms, both in terms of function and sensibility.
Each platform was improved to make it simpler to find products to add to a list and easier to purchase from a list. Each platform was updated with language and look-and-feel that appealed to a more modern (and younger) audience.