Initial sketches from VF 4% / FLY SP ideation process
ZOOM FLY SP_Final sketch / Branding and colorway by Erick Goto's Nike RUN Special projects team > launched thru Nike LAB
Some sock graphics from original concept that included custom Sock designs to come with a special pack for the launch of the Nike LAB ZOOM FLY SP.
NIKE LAB ZOOM FLY SP | ORIGINAL CONCEPT FOR THE VAPORFLY 4% LAUNCHED THRU NIKE LAB | FROM TRACK TO THE STREETS
REPORT FROM GQ Style about Zoom Fly SP
NYC Marathon QS
credit: Sneaker Politics photos
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NIKE LAB : ZOOM FLY SP
The ZOOM FLY SP / 2017 : This was originally my main Inline Innovation concept for the Vaporfly 4%.
This Innovation prototype was then taken by our Running Special Projects team, that created the colorway / logos to launch it via NIKE LAB.
It has become a Nike Icon with multiple colorways and collaborations, including one part of the "THE TEN" collection with Virgil Abloh from OFF WHITE™.
It is one great example of a multidisciplinary design project, where Footwear Innovation, Materials, Graphics and Color Design came together to drive a dream concept all the way to the market.
#nikelab #zoomflysp #nikerunning #nikedesign #fabriciodacosta #carlymikkelsen #ericgoto #caitlinschanno
Available
Freelance, Full-time, Moonlighting
Fabricio da Costa...
SENIOR FOOTWEAR DESIGNER / ...
Portland, OR