Fabricio da Costa P. Machado

Design of the 9th signature shoe for Paul Rodriguez, the P-Rod 9 Elite. We've created a new cushioning system with a progressive AIR system to withstand the huge impact when skating big obstacles (16 times body weight on average). We've used an soft ambient AIR bag on the sockliner and 4 responsive ZOOM AIR bags on the high pressure points bottom loaded.
We've achieved a great balance between board feel and impact protection on a sleek upper using a hybrid of WOVEN Jacquard + Suede with taped seams construction.

• Product Design
• Footwear
• Creative Direction