BRIEFING / TOOLBOX
DESIGN DIRECTION / INSPIRATION
INITIAL SKETCHES
RANGE OF CONCEPTS CREATED DURING PROJECT
OTHER SKETCHES / LEAD OPTION WAS THE TRANSLUCENT UPPER CONCEPT / PLAN B WAS SWK MONO UPPER, SIMILAR TO WHAT WE'VE DONE FOR RIO OLYMPICS 2016
VF 4% FINAL RENDER / THIS WAS THE OPT 2 "PLAN B" TO MAKE SURE WE HAD A SHOE FINISHED FOR THE "BREAKING 2" EVENT AND TO LAUNCH FOR KEY MARATHONS.
LAUNCH COLORWAY #1
Animation for the launch of the Breaking 2 collection at RETAIL
1st GEN VF 4% shifted the paradigm for RACING
> PODIUMS AND MEDALS FOR MILES AND STILL COUNTING...
BREAKING 2 EVENT IN ITALY / PACERS RUNNING ON THE VF 4%
PACERS ON THE VF4% + ELIUD KIPCHOGE ON THE VAPORFLY ELITE BY NXT TEAM
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