Michael Janiak

TaylorMade Golf - "Tour Preferred Red & Black" - http://www.taylormadegolf.com/category.asp?catID=62 Interactive branding area for the launch of TaylorMade Golf's "Tour Preferred" line of golf balls. Featuring composite animation, video, and 3D modeling, we made a concerted effort to drive the TaylorMade brand to the forefront of the golf ball industry, which is a new direction for them. This piece focuses intently on the technological superiority and massive amounts of R&D behind the making of the "Tour Preferred" line.

TaylorMade Golf - "Maybe They Knew" - Archived: http://faction18.com/temp/F18-work/MaybeTheyKnew/index.html "Maybe They Knew" was a teaser site that was used to build a viral buzz in anticipation of the launch of the "Tour Preferred" line of golf balls. Working withing TaylorMade Golf's branding parameters, the site took on a dark, dimensional, secretive feel. Impactful illustrations and video segments coupled with quick motion transitions added to the "top secret" qualities of the experience.

TaylorMade Golf - "TaylorMade On Tour" - http://www.taylormadegolf.com/tour.asp Design for the interactive branding area of the TaylorMade Golf website, including tour stats and video integration. Working within the TaylorMade brand parameters, I developed a look and feel that lent itself to the intensity of the pro tour. The tour stats are constantly updated via xml to relfect and reiterate TaylorMade Golf's dominant brand.

Project Runway/TRESemme - http://www.bravotv.com/Project_Runway/tresemme/challenge/index.html http://www.faction18.com/#StyleIcon This flash module was a TRESemme branding effort within the BravoTV website. To acheive a sophisticated, yet vivid look and feel, I used stark product shots and matched TRESemmes' bottle color schemes to the "style icons" that the products were used on.

Penny Rene

Invisible Children - "Full Circle" Bracelet Campaign - http://www.invisiblechildren.com/theMission/bracelet/ This is an ever expanding initiative for the Invisible Children and their mission. I worked closely with both the art director and flash programmers in helping craft the animation and overall experience to be as powerful and effective as possible.

Colin Ayres - Archived: http://faction18.com/temp/F18-work/ColinAyres/index.html Live (Client edited): http://www.creativei.us/ Creative i is the online folio of Colin Ayres. Being that he is primarily an advertising copywriter, I went with a full on typgraphical concept, paying close attention to scale and negative space. The work itself is then really allowed to stand out against the simplicity of the type.

Saturday Night Live - http://www.nbc.com/Saturday_Night_Live/ SNL wanted to archive over 30 years worth of show info and footage on their new site. Our answer was to design a flash video driven experience, where users could search, view and save any and all video clips from the enitre SNL video library. Every aspect of the site, from the "Next On" header, to the html modules, is dynamically driven so content stays fresh and users always have something to come back to.

Consume Clothing Website - http://www.faction18.com/#ConsumeWeb Design comps for the Consume Clothing website. I wanted to convey an authentic, DIY-to-the-core image.