• About
  • Portfolio
  • Stream
Isfahan City Branding

Isfahan historically also rendered in English as Ispahan, Sepahan or Esfahan. Today, the city retains much of its past glory. It is famous for its Persian–Islamic architecture, also has a wide variety of historic monuments and is known for the paintings.
“Isfahan is glorious” is as much a motto as it is a trademark that is making the traditional mark legally available for anyone to use. It is introduced in 2016 to brand the city as a historical hub and to instill civic pride.
“Isfahan is Glorious” is consisted of three main words and two hiddenones. “Is” in the first part of Isfahan and “Us” at the last part of glorious. It designed with dark blue and
golden color that were used at Isfahan historical building.
- In collaboration with Studio Plus

View Website
Fateme Safikhani
Multidisciplinary Designer Milan, Italy