Nectar _ I feel - Fluidity, softness, contrast, smooth/rough, ethereal: these key words describe the "smooty" sensation that diffuses the pleasantness to the eye and to the touch.
Smooty is a continuous and soft line, moving in the space and forming those products that make the passing of the time pleasant.
Nectar _ I feel _ MOOD - Caressing smooth surfaces, watching the slow pouring of the milk creating infinite circles, conjugating the naturalness of the pure white with the fluidity of the colourful plastics.
Nectar _ I feel _ TARGET 1 - Colour is personality. The project is born from this concept, from the idea that in a specific moment of his life everyone is mirrored in a colour and wants to catch the most intense sensations from it.
The project wants to listen at the different needs to express oneself, thanks to three tones, each one matched with a way of being.
1) SIMPLY
2) GLAMOUR
3) SOPHISTICATED
Nectar _ I feel _ TARGET 2 - Colour is personality. The project is born from this concept, from the idea that in a specific moment of his life everyone is mirrored in a colour and wants to catch the most intense sensations from it.
The project wants to listen at the different needs to express oneself, thanks to three tones, each one matched with a way of being.
1) SIMPLY
2) GLAMOUR
3) SOPHISTICATED
Nectar _ I feel _ TARGET 3 - Colour is personality. The project is born from this concept, from the idea that in a specific moment of his life everyone is mirrored in a colour and wants to catch the most intense sensations from it.
The project wants to listen at the different needs to express oneself, thanks to three tones, each one matched with a way of being.
1) SIMPLY
2) GLAMOUR
3) SOPHISTICATED
Nectar _ I feel _ INSPIRATION - Plastic and colourful objects are the project's inspiration.
In particular, PVC is the selected material because it is the most easily recyclable; the brand Melissa uses this kind of plastic for all the famous shoes.
Nectar _ I feel _ INSPIRATION - Transparency and game are the inspiration for the bags' shape.
Nectar _ I feel _ PROJECT - Every six months the brand Nectar will propose two or three key colours, each one matched to a mood; for each colour they are designed a fashion object and a kit with nails' accessories.
For the SS 2011 collection the moods are SIMPLY, GLAMOUR and SOPHISTICATED; in this case the fashion object is a bag in recycled pvc.
Nectar _ I feel _ DETAILS
Nectar _ I feel _ PROJECT - The kit contains two nail polishes, a little bottle of nail varnish remover and a box of absorbent cotton.
Nectar _ I feel _ DETAILS - The kit contains two nail polishes, a little bottle of nail varnish remover and a box of absorbent cotton.
Nectar _ I feel _ DETAILS - The kit contains two nail polishes, a little bottle of nail varnish remover and a box of absorbent cotton.
Nectar _ I feel _ DETAILS - Three examples of nail polishes' bottles.
Nectar _ I feel _ DETAILS - Details and materials of the selected bottle; the inspiration is that of the laboratory's bottles: cork and glass are the main materials.
Nectar _ I feel _ DETAILS - Details of the label.
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Cosmetic design _ 2
