Geek Squad Point of Presence - Geek Squad POP (Point of Presence) - Geek Squad’s desire to expand their customer base led to the development of the POP. This low cost, modular space was modeled on the Best Buy Geek Squad Inside (GIS) environment. The POP allowed Geek Squad to service computers in non-traditional environments and expand brand awareness. Three footprints were developed, 10’X10’, 10’X24’ and 12’X12’. The test stores shown include a local grocery store chain and a national office supply retailer.