A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
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