Taking a comprehensive approach to designing a new exhibit for J.M. Smucker Co. focused on several key requirements: brand hierarchy, architectural integration and flexibility, and current brand representation. This strategy aimed to maintain a strong, consistent presence from show to show while adapting to changing marketing needs and consumer preferences. The goal was to project an image of a diverse, progressive company.
Constructed from lightweight, extruded aluminum frames, the booth structure is a versatile asset that can be reconfigured in numerous ways, ensuring longevity and adaptability for future trade shows. The plug-and-play features of these extrusions include traditional hard panels or silicone edge graphics (fabric SEG), efficient wire management, AV capabilities for large monitors or LED tiles, LED lighting, and adaptable shelving. This flexibility allows the frames to be used for both small 10’ x 10’ spaces and large island exhibits.
