Frederick Reber

InSight Portable Hard Drive - During our initial meeting, Verbatim requested a premium design to compliment their "always-on" LCD display for their new portable hard drive, the InSight. The enclosure was designed with a gentle curve (for internal clearances), the LCD was moved to the front to highlight the "always on" feature, & the sides were carved away to create a slimmer appearance. When introduced at Best Buy, it sold out immediately.

This kodak camera is a great buy for beginners (or college students like myself)...it's light and small, thus very easy to carry around...three different picture sizes and auto flash...very easy drop-in film loading; no messy tape like "regular" cameras.

The F600 Advantix camera from Kodak features a 2x zoom lens that captures portraits and group shots. Point-and-shoot simplicity and autofocusing let you take photos from 2 feet and beyond, and the flash fires automatically in low-light situations. The Kodak F600 records lighting and color data on the film's magnetic strip for the photo lab to use when developing, and it imprints each shot with time and date information. The viewfinder displays the selected picture size for simplified camera operation. The self-timer allows you to take self-portraits or to be included in group photos. The Kodak F600 automatically advances and rewinds film, and the safety interlock prevents the film door from opening until the roll is completely rewound. A roll of Kodak Advantix color film, battery, coupon book, instructional manual, and detachable camera strap are included.

The C400 became the number one selling camera worldwide within 10 months of the initial launch. Production costs rose fifty cents per camera as inventory had to be airshipped from Taiwan to relieve a six week back order at various regional Walmarts. The C400 Advantix camera from Kodak features point-and-shoot simplicity. Its 25mm glass lens and autofocusing let you take photos from 2.5 feet and beyond, and the flip-up flash fires automatically in low-light situations. The flash also fires away from the lens to reduce red-eye. The flash unit protects the lens when the flash is closed.

Yes, those are my nieces and nephews shown on the back display. With this Kodak Avantix Preview Camera, you can take a look at your pictures before developing them and re-shoot any if you need to. A cross between a digital and film camera, this feature-rich hybrid comes with a 1.8" color LCD previewing screen and adjustable back light. Powerful 25mm f/4.3 to 65mm f/10.4 (2.6 to 1 ratio) zoom lens gives you maximum flexibility so you can get just the right shot. Comes with red-eye reduction and several flash modes including auto fill, soft (close ups), long range (ISO 200), wide (10.5 m/34') and telephoto (43m/142'). Other features include passive autoranger; multispot focus range from 2' to infinity; Flash off, Fill flash, Night view and Infinity exposure modes; ISO 50-800 portrait center spot film speed; full safety mid-roll change (MRC) door lock and self-timer. Requires two 3V K123LA batteries, included. No. 1588706. Made in USA. 3Hx4-1/2Wx1D".

This was a repackaging of the C400. The T60 Advantix camera from Kodak features point-and-shoot simplicity. Its 25mm glass lens and autofocusing let you take photos from 2.5 feet and beyond, and the flip-up flash fires automatically in low-light situations. The flash also fires away from the lens to reduce red-eye. The flash unit protects the lens when the flash is closed.

Duraworx Dumping Cart. A heavy-duty 1,200-Pound capacity dumping lawn cart that's perfect for any lawn and any job. With bed dimensions of 49-Inch L x 32-Inch W and 12-Inch high sides, this cart can handle whatever you can load into it. Constructed of high-strength, maintenance-free plastic that won't rust, this cart features a quick-release, balanced dumping mechanism that makes dumping even a large load very easy. A convertible D-handle means you can haul the cart by hand or behind a lawn tractor or ATV, and the 15-Inch pneumatic tires can handle even the toughest terrain.

Crayon Sharpener. The sleek concept model (shown on the left) was changed to reflect the Elmer's brand language for production. Sharpen old crayons to look and draw like new! This electric sharpener even cuts the paper automatically from the crayon as it sharpens. The sharpener includes a plastic brush and pick tool to help clean spent crayon chips from the sharpener mechanism. The sharpener features an automatic stop mechanism that prevents over-sharpening. Use it for crayon sharpening only. A replacement cutting cartridge is available.

Kobalt long-handled tools offer and improved ergonomic handle design with a co-molded 70 D durometer with hex-tech grip to ease in grasping. The Handle is designed with an elliptical cross-section for easier holding and is angled at 22 degrees to reduce bending. The handle width is increased to 4.5” to accommodate gloves (minimum width recommended by Ergonomic Standards). Incorporates Kobalt Visual Brand Language and builds upon Kobalt’s positioning of durability and strength. Kobalt blue colorization and hex-tech pattern used on high interface surfaces.

Kobalt Striking Tools. The 8 lb Steel Sledge Hammer with 34-in Fiberglass Handle is ideal for concrete and construction projects. The overmold handle guard provides overstrike protection. Earlier concepts shown in upper rights.

Within a couple years of launch, the original Kobalt tape measure (shown in the upper right) was nearly last in sales. Users commented that it looked like a toy and wasn't a serious product. To better understand what consturction workers wanted in a tape measure, I interviewed various on site tradesmen during the company's building expansion. Throgh these interviews we learned tradesmen wanted a qaulity product, made out of steel, and had to have a ten foot standout. We listened and incorporated their feedback and within 3 months of launch, the new Kobalt tape measure was our best selling tape measure and was even outselling the Stanley Fat Max.

I developed the Utilitech brand language for our electrical contractors. The Utilitech Electrician's Tools offer better/best product solutions to compete with Klien tools This Utilitech kit is a general-purpose selection of the most frequently used tools including a 5-in-1 screwdriver, voltage tester, 6" wire stripper and 6" long nose pliers.

Mini Chimineas