Fredrik Perman

Lead Creator & Innovator at The Product Farm

Raleigh, NC

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About

Thank you for taking the time to review my LinkedIn profile. My name is Fredrik Perman and I’m an Industrial Designer with 19 years of professional working experience. I consider myself to have a broad range of knowledge and expertise in the fields of design, product development and manufacturing. Born and raised in Sweden, I attended Tumba Graphics Centre School of Design, where I got a 3-year degree in Graphic Communication.

After a very successful internship during my last year of design school, I started my career as an advanced photo retouch artist at a Stockholm advertising firm. From 1998-1999, I received a full scholarship by my employer at the time, to attend School of Communication Arts (now Living Arts College) in Raleigh, North Carolina. Here, I learned 3D computer arts and animation and was awarded the “Outstanding Achievement Merit Award”. After school, I came back to Sweden to utilize these newly gained 3D skills, in the field of advertising. In 2002 I moved back to the US permanently and got hired as a Product Designer for a New Jersey based contract manufacturing company. This introduced me to the world of Industrial Design and the overseas manufacturing process.

Five years later, in 2007, after being promoted to Creative Director and later a VP of Operations position, I decided to strike out on my own and founded The Product Farm. I relocated my business to Raleigh, North Carolina in 2008 and have now gained 14 years of product design and development experience, along with 7 years of e-commerce sales and social media marketing of my own line of products.

Specialties: Product development, conceptual thinking, innovation, design, art direction, branding and being a dad.

Hobbies: Watch and play basketball, movies, gardening, innovation, building things and spending time with friends and family.

Noteworthy: Completed Swedish Military Service as part of a Sanitation, Fire & Rescue Unit. Fluent in Swedish and English.
Education
- Certificate Computer Art & Animation
  
  School of Communication Arts - Raleigh, NC
  
  1998 - 1999
  
  2000 Gardner’s Guide Student Competition Demo reel nominated in this national competition for all 3D schools in the US. Garth Gardner Inc. New York. NY. www.ggcinc.com 2000 School of Communication Arts Demo reel honored as top 5 through school history 1992-2000 1999 School of Communication Arts “Outstanding Achievement Merit Award”
- 3-year Graphic Communication
  
  Tumba Graphics Centre - Sweden
  
  1994 - 1997
Experience
- Senior Industrial Designer / Lead Creator
  
  The Product Farm, Inc.
  
  Raleigh, NC
  
  Sep 2007 - Present (14 years 4 months)
  
  • Founded The Product Farm Corporation, a product design studio and production resource with direct factory partnerships in China.
  
  • Servicing a broad spectrum of clients in industries such as pharmaceuticals, entertainment, beverages, personal care, promotional and consumer goods. Brand experiences include Yankee Candle, Coca Cola, Sanofi Aventis, Roche, Novartis, Anhauser Busch, Staples, Astra Zeneca, Lilly, Takeda, Astellas and MTV.
  
  • Providing solutions, research and development, industrial design services, direct factory pricing, engineering, fabrication, 3D printing, laser cutting, overseas production and ocean freight.
  
  • Marketed and launched our new unique products via social media platforms such as Pinterest, Facebook, Twitter and Instagram, available for purchase via store.theproductfarm.com. Some of these products include:
  
  2009 – USB Scent Flower™
  2012 – Vino2Go®
  2013 – Brew2Go™
  2013 – Wine Traveler™
  2014 - BeerNStein™
- Art Director/VP of Operations
  
  Pacific Design & Manufacturing Inc.
  
  Somerville, NJ
  
  Nov 2006 - Sep 2007 (10 months)
  
  • In charge of US operation, with main focus on the design studio in Branchburg, NJ. Oversaw all design requests, customer relations, marketing and production related matters.
  
  • Frequently visited Hong Kong and China to oversee production and product development research, as well as weekly visits to local clients in NJ and NYC. Gained very good knowledge of the Chinese culture, factory operations and production process.
  
  • Developed the Triaminic/Theraflu Flowing VaporsTM device for Novartis Consumer Health, Inc. – From initial idea, concept drawings, operations specification, fragrance formula, consumer testing, prototyping, injection tooling, production and delivery and distribution nationally.
- Creative Director
  
  Pacific Design & Manufacturing, Inc.
  
  Somerville, NJ
  
  Dec 2004 - Nov 2006 (1 year 11 months)
  
  • Functioned as a design team leader and grew a handpicked design team from 3 to 8 designers over 4 years, which in turn helped the company expand from generating approx $3 million to $15 million in annual sales.
  
  • Communicated with clients and brand managers to ensure their needs, desires and specifications were met for each individual project. Ensured that every customer relation was handled professionally and in good time.
  
  • Developed marketing campaigns and presentation procedures to gain client awareness of the company’s design assets, overseas factory partners and manufacturing resources in Asia and in house prototyping capabilities.
  
  • Developed new photo realistic 3D rendering capabilities to better represent the look of a finished product at the conceptual stage. Built a custom wall mounted renderfarm to better explain the rendering process to clients.
  
  • Trained designers on various software packages, 3D prototype printers and overall manufacturability of products.
- Industrial Designer
  
  Pacific Design & Manufacturing, Inc.
  
  Warren, NJ
  
  May 2002 - Dec 2004 (2 years 7 months)
  
  • Initially got hired as a conceptual product idea artist, mainly conceptualizing products for the promotional industry. The products ranged from desk/office items, pharmaceutical, medical devices, alcohol/liquor, food and entertainment industries.
  
  • Individually conceptualized over 50 product ideas that translated into purchase orders over 5 years.
  
  • Gained an overall extensive knowledge of material properties in product manufacturing, the production process and various imprinting techniques used in overseas manufacturing.
  
  • Produced illustrations, artwork, print and injection guidelines for PMS color matching proofs for production.
- President/3D Graphic Artist
  
  Adding Digital Visual Effects
  
  Södertälje, Sweden
  
  Sep 2001 - May 2002 (8 months)
  
  • Freelanced for various advertising agencies in Stockholm Sweden as self employed.
  
  • Created 3D illustrations for printed advertising and advanced photo manipulation. Worked with agencies and clients such as EURO RSCG, PaperPak, Hälsobyrån, Salvequick and Mollerus.
- Creative Artsit
  
  Reptil/Citat
  
  Stockholm, Sweden
  
  Apr 2000 - Sep 2001 (1 year 5 months)
  
  • Functioned as a leader for a team of artists, handling customer relations as well as recruiting new clients and being rewarded with creative freedom throughout my projects - from initial concept to final output.
  
  • Professional experience of creating CG illustrations for clients such as Novartis, Paperpak, Top Jobs, Hemglass, Collaborate, Havet, LOWE Brindfors, Astria Tabak, Arla, RCO and Änglamark.
  
  • Experienced using 3D as an effective tool in digital image manipulations, illustrations and animations for ads, broadcasting, video production and the web.
  
  • Performed drum and flatbed scanning on high end Heidelberg and AGFA scanners.
- Production Artist/3D Artist
  
  KåPe Communication
  
  Jun 1997 - Jun 1999 (2 years)
  
  • Primarily responsible for the photo retouch, pre press, worldwide distribution and archiving of the Absolut Vodka advertisements, while serving as a production artist at the oldest and most prestigious production company in Sweden.
  
  • Worked with other clients such as Volvo, Saab, Volkswagen, Ericsson and H&M for worldwide distribution.
  
  • Extensive knowledge of CMYK, RGB and LAB color processes, from scanning, color adjustments and output, also experienced with the use of ICC-profiles.
Awards

Coroflot All-Stars list November 10th 2008

2000 School of Communication Arts

Demo reel honored as top 5 through school history 1992-2000

1999 School of Communication Arts

"Outstanding Achievement Merit Award"
Skills
Elsewhere on the Web
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On Coroflot

@fredrikperman, member since 2008
- Following 9
- Followers 15

Graphic Design - Logo Design

Graphic Design - Logo Design from Fredrik Perman

Graphic Design - Logo Design

09' Hundley Seed Company - Logo Design - I was asked to design a logo for Hundley Seed Company, a well established east coast seed cleaning company based out of Virginia.

Cherry - Logo designed for a band - The band Cherry was in need of a logo design to represent their band. Ann Johnson, lead singer, came to The Product Farm with good direction of what she wanted - the name "Cherry" in the shape of a cherry.

Semantic Press - Logo design inspired by the Semantic Web - an evolving development of the World Wide Web in which the meaning (semantics) of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.

Wax Stamp 09' - Client: Dream Dress for Less. 3D rendering of a custom designed wax stamp used for their website.

theproductfarm.com

The Product Farm - Logo/Tee Design - A promotional Christmas gift package consisting of a folded T-shirt in a meat foam tray. The light bulb is a metaphor used in most The Product Farm marketing material. The T was folded around cardboard stock and heat sealed into the foam meat tray along with business cards and a small brochure. Stickers were added to make it more realistic as meat packaging.

theproductfarm.com

Maryland Society of Patriots - My client needed a logo for their political group Maryland Society of Patriots, and wanted me to inspire the logo creation from a combination of the "don't tread on me" snake and the Maryland flag.

Colony101 - 3D vector logo 00' - Client: LOWE Brindfors/Colony101. This was the logo originally development of the UK based company Colony101. They wanted the two dimensional logo to have some depth. I created a logo in 3D. Then I traced it in Illustrator to make it vector-based like the original.

The Product Farm - Logo 07' - Development stages of The Product Farm logo.

Valucent Logo 08' - Logo created for a start up real estate company.

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Graphic Design - Logo Design

Industrial Design

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Lead Creator & Innovator at The Product Farm Raleigh, NC