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Discovery: Understanding the Current Situation

Discovery represents work products and deliverables created during the initial stages of a project. The purpose is to help the UX, client, and the rest of the project team build a shared understanding of the current state of business, the target audience, and other relevant information. That shared understanding provides a foundation on which the project team can build a common vision for a desired future state.

John G
UX + Product Design Leader Washington, DC